The First Nations University of Canada (FNUniv) supports the use of social media by its Elders, employees, and students. FNUniv’s social media accounts are valuable tools that help to connect all FNUniv campuses, attract new students to our programs, share the excellent work conducted on our campuses and communicate the value that FNUniv brings to the larger community. It also allows for opportunities to connect on a more personal level with the community by expressing and exchanging information, ideas, and images.
This policy governs the use of social media sites by employees, Elders, Board Members and volunteers on behalf of any FNUniv faculty, department, program, course, or as part of daily responsibilities at FNUniv. This policy is intended to assist individuals in sharing social media content in a manner that complies with FNUniv’s mission, vision and strategic objectives. This policy also touches briefly on the use by employees of personal social media accounts and provides general considerations to keep in mind when engaging on social platforms.
Social Media refers to forms of online presence or publication, such as Facebook, Twitter Instagram, LinkedIn, blogs, websites, and other applications,which provide a platform for individuals to create online communities, engage in networking activities and publish information, ideas, personal messages, etc.on the internet.
Social Media Content
Social Media Content refers to original content (including, photos, videos, information, events, commentary, etc.), as well as commentary on,or reposting of,others’ shared content.
An FNUniv-affiliated Account refers to any social media site that uses the FNUniv name, logo and/or branding.
A Personal Account refers to any social media site that an individual engages on for personal purposes and not work-related purposes.
FNUniv encourages the use of social media by employees,Elders, Board Members and volunteers, keeping consistency and FNUniv’s reputation in mind. Any engagement with an FNUniv-affiliated account must be clear, concise and relevant, and adhere to the guiding principles outlined in this policy,and to FNUniv’s Brand Guidelines and Policy. FNUniv reserves the right to modify or remove, or request modification or removal of,any content published on social media accounts that is not supportive of the University’s views and values.
FNUniv-Affiliated Account Creation
Any FNUniv-affiliated account that is created must:
FNUniv reserves the right to delete any FNUniv-affiliated account if it is no longer being monitored or actively used.
Use of FNUniv-Affiliate Accounts
Social media content posted on any FNUniv-affiliated account should adhere to the following criteria:
Use of Personal Accounts
FNUniv recognizes that individuals may maintain a social media presence using personal accounts.It is important to bearing mind that personal activity on social media may also be a reflection of the FNUniv brand and impact FNUniv’s reputation. We encourage all employees, Elders, Board Members and volunteers to:
Inappropriate Use of Social Media
Inappropriate uses of social media include, without limitation:
Reporting Inappropriate Use of Social Media
Individuals should immediately report to their supervisor or the Marketing and Communications department any inappropriate use of social media by a member of the FNUniv community.
An individual should review and follow the FNUniv Respectful University Policy if that individual feels directly and/or personally affected by the inappropriate use of social media by another.
Marketing and Communications Department
Social Media Account Administrators
Human Resources Department
Employees, Elders, Board Members, Volunteers
FNUniv requires that its employees, Elders, Board Members and volunteers act in a respectful and professional manner when engaging on social media. Use of social media that is considered detrimental to the reputation of the University or its members, or that contributes to a toxic work environment will not be tolerated.
Failure to comply with this policy and any related procedures could result in investigation and, in some cases, disciplinary measures.